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A practical field guide to how the coaching industry is adopting AI — and where it’s headed. Over the past few weeks I set out to answer one question as honestly as I could: where is AI actually useful in a behavioral health coaching practice, where is it already being used, and what are the real opportunities and risks it brings? To get there I went through the published research and studies from the leading coaching organizations, did one-on-one talks with practicing coache

What happens when AI works with your client, not just for you — and how to do it right. Picking up where Part 1 left off In Part 1, I mapped the three places AI has already settled into a coaching practice: marketing, administration, and coaching back-office. All three share one comfortable property, the AI never touches the client directly. This piece is about the fourth area, the one that breaks that rule and changes everything: the Coaching Assistant, AI that interacts wit

A curated shortlist for readers who want to go deeper. Every organization links to its source; every tool links to its site and, where available, its live review page. Scores are accurate as of June 2026 and move over time — the linked pages always show the current number. 1. Research from the certified coaching & health-coaching bodies The credible, source-of-record bodies. For a behavioral-health-coaching audience, the NBHWC material is the most directly relevant — it is th